““A people without the knowledge of their past history, origin and culture is like a tree without roots.””
AfroIndigo
Is an organization dedicated to inspiring people to be their authentic selves. Through design and print, our aim is to promote discourse, influence public opinion and challenge social values about colorism.
Mission:
AfroIndigo seeks to promote authenticity by celebrating African cultures and to connect history and self-identity to counter negative stereotypes about darker-skin color and combat self-hate, and fight the scourge of skin-bleaching and the stigma of darker-skin.
AfroIndigo
The problem of skin bleaching is not just a personal and cultural issue, but a global phenomenon adopting many forms. This is a visual representation. that these creams, not only the cream itself, but the whole process kills as surely as cancer.
Rationale:
Culture is what defines a people. It is the blueprint of one’s identity: an expression of who one is and represents – a unique presence- to the world. Due to historical influences and cultural interactions, it is not sufficient to simply be/exist. It is a quest and determination to discover who/what one is and learn about one’s past. It is knowing who one is – knowledge of self, and beyond – worldly knowledge: to recognize and appreciate the beauty of the world for its art and diversity: what being “cultured” is all about.
Our goal:
To encourage positive self-image and self-reflection and change cultural standards of beauty, building social consciousness and combating skin-bleaching.
Through arts and history, our aim is to educate about the culture and change behaviors and social norms amidst people’s insecurities, doubt and vulnerability. We want to highlight:
- The cultural diversity of different regions in the continent - the Africas, with over 3000 ethnicities and 2000 languages
- People’s sense of beauty and style in their day-to-day life and struggles
- The contributions Africa has made to world cultures.
PURPOSE:
to provide transformative experience to instill confidence in who they are; to develop their abilities; to improve the economic prospects of these young girls, to break the cycle of generational poverty that besets many families in Guinea.
We envision a just and equitable world where every girl has the opportunity to education and a chance to fulfill her potential, to grow in a safe environment, free of discrimination, from fear of sexual and gender violence, and create a future of their choice.
PRINT / SHOP:
Through our prints and designs, represented by the color and fabric indigo, we would illustrate Afro/Black identity, history, politics, culture, art, love and, demystify race as more about a question of geography and history, and seek to influence local fashion to promote blackness and living comfortably in one’s own skin.
A part of the proceeds from apparel merchandise will support mentorship and empowerment programs for adolescent girls in Guinea to build their self-confidence and self-efficiency.
AFROINDIGO GUINEA:
Our mission is to harness the powers of young girls in Guinea to create systematic change through training, education, arts and culture.
froIndigo provides a nurturing space to develop the leadership of girls through sisterhood, peer-education, co-learning and policy advocacy projects and campaigns on issues affecting their local communities and broader environment, such as policy enforcement on female genital mutilation, gender violence, underage marriage, corporal punishments, prevention of maternal deaths to public investment in reproductive rights/health and early education to promoting equal access and employment opportunities. Their voices will decide and set the tone of the campaigns.
LEARN MORE ABOUT US AND EXPLORE OUR PAGE.
What are the risk of this supposedly helpful product? Nothing. This multi- billion dollar business profits off people who are insecure about their complexion. Listen as many experts explain the dangers that skin bleaching can bring with it supposed benefits.
What is making this horrific act of skin bleaching a trend. The countless pressures and "role models" people have especially the youth have is causing many to fall into this preasuer. Leanr more in thsi video.
NEWS
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